The records aren't BS. I posted some videos in another thread that claimed the same thing. It's all about recognizing patterns. Some of them have very recognizable patterns and very few letters used. I solved one in 4 seconds recently and I can guarantee you I wasn't cheating. It helps that I'm a quick typist.
And I get what you're saying about only the first time counting. I can only speak for myself, but I almost never recognize a quote. I know bansai did that a lot, just because he played so much, but for me it's completely different. I recognize patterns like "the" and "that" and go from there. If I took the time to recognize a quote, it's almost guaranteed to not be a record.
"For where your treasure is, there your heart will be also."